Rebranding & website renovation
Integrated Analytical Solutions
Integrated Analytical Solutions in Berkeley, CA
Goals
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Solutions
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My role
Design and art direction
Copy writing
Concepting
Photo editing/manipulation
Collaborate with client to form final product in alignment with vision and business goals
Assessment
WEBSITE & LOGO
We sat down with IAS to assess their current brand and website, identify pain points both for front-end users and back-end staff. We also defined their wish-list for the new site.
Updating the logo & brand
Logo & Color Palette
Incorporating feedback from the logo survey and my one-on-one consultations, I developed a series of simple, minimal logo options that focused on:
Typography
IAS needed all internal and external documents to remain visually cohesive and on-brand. I created an extensive style guide to cover all their needs and guide staff on how to use the brand properly.
Two sets of typography, one used by top level staff, designers, and web developers for client-facing materials; the second for all other staff and internal materials, who had access to it on all computers
Detailed style guide
Website design & development
Whiteboards + Wireframes
Web development began with team strategy meetings to set the foundation. Together, we brainstormed and fleshed out our ideas and solutions on whiteboards.
Lead team through design thinking
Built quick wireframes in Balsamiq
Co-worked with client and development team to solve issues, troubleshoot, and refine each page’s content and structure
High Definition Wireframes
In Sketch, I fleshed out the look and feel of the main pages, solving logistical problems with visually pleasing solutions. Upon final approval from client, the development team took over to build the actual site.
Designed and developed home page and 2 other complex pages to set typography, style, and tone
Delegated remaining pages to designer to build out
Worked with designer and developers to maintain brand consistency and solve arising logistical snafus with pleasing visual solutions